Why advertise with us
Nuestros hijos aims to become an integral part of the Hispanic family life in Miami. We target upperincome families in towns and villages of relatively high median income per household. We specifi- cally aim at the segment of wzzell-defined tastes and spending habits.
Moreover, our combination of impeccable full color printing quality, and low editorial/advertising ratio gives your advertisement the desired impact. The magazine’s content makes it a natural source of advice and support for parents, ensuring that readers return to an issue multiple times, thus guaranteeing that your advertisement investment produces a meaningful impact on your bottom line.
We hope you would like to join us!
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Readership. Our exclusive distribution targets: |
- Spanish-speaking, upper-income families with children living at home.
- More specifically, the mothers of theses families, who use the magazine as a helpful resource for their purchasing decisions.
- Parents with a strong desire of enhancing their children’s education with an integral view of the kids´ personalities.
- People who share a taste for cultural life and a commitment to building a strong local community. i i i i
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What makes Nuestros Hijos Special? |
Our unique combination of strong family values editorial content, a focused target on a high spending population segment, the distinctiveness of communicating in Spanish, a strong emphasis on local and community developments and top-quality design and printing processes makes Nuestros Hijos a truly unique opportunity for advertisers trying to reach our area of distribution. |
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Distribution |
How do we make sure we reach our target readers? Our thoroughly planned distribution network was designed to specifically reach the Hispanic families of higher spending habits Miami-Dade County. Consequently, we focus the distribution efforts on towns and cities with above average income and large concentrations of Hispanic families with kids. Hispanic consumers are more balanced in age distribution with 26% between 35 – 49 years of age; with nearly 468,500 Hispanic households with an average income of $40,000. Hispanic consumers are brand loyal and more quality-oriented than price conscious. |
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Distribution Network |
Nuestros Hijos is distributed on a quarterly basis
throughout an extensive network of more than
300 outlets reaching an estimated 18,000 readers.
Our exclusive distribution network includes:
• Subscribers
• Private and public schools
• Pre schools and day care centers
• Public libraries
• Hospitals
• Pediatrician and OB/GYN offices
• Tutoring centers
• After-school activities
• Fitness centers
• Children’s retail stores
• Local community events
• Museum and other children local attractions |
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Demographics |
Miami-Dade County is one of the fastest growing Hispanic communities of the U.S Moreover, our research has shown that Hispanic families represent a high percentage of the households of the villages and towns with the highest purchasing power of the county. The following chart shows the cities where we focus most of our distribution efforts and some of its impressive demographic characteristics. |
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